Beijing University Founder: "Watching" Spring of Internet Publishing

Written in the front: the pace of the times is unbearable. In our information age today, the Internet is quietly “infiltrating” the traditional industries in all fields, as well as the publishing industry. In the past three to four years, the magical profits created by the online version of “Rocket Flight” have been enough to make the entire publishing industry buoyant. Some foreign authorities predict that by 2005, sales of eBooks (Internet publishing) will account for 6% to 10% of the publishing industry, 50% by 2020, and by 2030, 90% of books will be "version. In China, according to statistics of CNNIC, as of the beginning of 2003, China's online users had reached 59.1 million, and new Internet users grew at a monthly rate of 5% to 6%, ranking among the fastest growing countries in the world. The report also shows that almost half of the users have access to information as the main purpose of the Internet, and there is no limit to the scope of online publishing.

In the past three or four years, Pathfinders of online publishing have constantly sowed the seeds of hope in this area. The online publishing industry is contending with the flow. However, each step closer to the Internet, the tide of the era of children thoroughly understand the profound pain caused by the industrial revolution. Among them, there is the excitement of “high praise song”, and there is also the pain and confusion of “disintegration”. With the advent of the Internet economic downturn, some large-scale publishing websites that have become famous have fallen, and even more incompetent websites rushed away from their initial ideals because they were “grainless”. With the consolidation and differentiation of the industrial revolution, the online publishing industry has suffered hardships and is facing a severe test.

However, the more it is at this time, the more new industries can precipitate some more valuable experience. No one doubts the potential of the Internet for the publishing industry. The key lies in how to guide this force and play its due role. When reporters tried to make some retrospections on the online publishing industry, Peking Founder entered our sights. This company has advocated the famous enterprise of “farewell to lead and fire and ushered in light and power” in China. In 2002, it created a profit of several million yuan in the field of online publishing, millions of e-books were downloaded, and 450,000 readers registered with Founder Electronics. Book reader. In the next 2-3 years, the company’s goal is to use 800-1,000 libraries to apply its e-book system, and at the same time assist the Chinese publishing industry in the initial establishment of a new industry development model, and seize the market opportunities brought by the online publication. .

The process of recording Founder's online publication can reflect the current status and past of the domestic online publishing industry. The Internet is still suitable for growing the seeds of the publishing industry.

Xiao Jianguo, vice chairman of the Peking University Founder Group, believes that in the information age, online publishing is "there". He convened more than a dozen creative and thought-provoking young people from Founder to open a demonstration meeting at Xiangshan Hotel in Beijing. After three years, it seems that the meeting was rather like the martial arts assembly. After that, "Wulin" really had a new "Fangzheng faction."

The Founder eBook was established three years ago. The BeiDafang that people knew before was the rise of a typesetting system. This company with a good technological background once caused a huge revolution in the entire publishing industry, pushing the era of "lead" and "fire" into a new era of "light" and "electricity."

This time, the era of the Internet has come. The technology that once led the trend is not enough to “quench thirst” before new opportunities for development. Xiao Jianguo, the vice chairman of the Peking University Founder Group who originated this technology, put forward a new question: What should be done by the Founder of the Internet? He believes that the Internet has become popular. Making eBooks based on PCs is a "play." In the new situation, paper is just a form of information dissemination, and electronic media will bring about greater development.

In March 2000, Xiao Jianguo convened a dozen of founders of Founder to hold an argumentation meeting at Xiangshan Hotel. This includes Zhou Jin, the young vice president of Peking University Founder Electronics Co., Ltd. and Tang Zhi, the technical director of ebook business. Zhou Jin became the leader of the Founder eBook business shortly thereafter, and Tang Zhi became the technical leader of this business. However, after three years of that meeting, it seems that there are quite a number of martial arts congresses. Founders of more than a dozen creative and thought-provoking elites come together to repeatedly demonstrate the feasibility of the eBook. In the end, these ten people decided that Fang Zheng is advancing into the network publishing program.

However, Founder’s new army at the beginning of Chongchuang had very different “trick” from most of the predatory groups at that time. At that time, the most prestigious websites such as Boku and Gold Bookstore were free for readers to read to attract attention. The industry consensus is that the Internet economy is the eyeball economy, as long as it can attract readers' attention, free of charge. Do not hesitate. The “Fangzheng School” focuses on the protection of online e-book copyrights. Founder wants to develop a technology so that online books can’t be COPY and they have to pay for books. Founder does not believe that the protection of the interests of authors and publishers will prevent the healthy and sustainable development of online publishing. This idea is exactly the opposite of the trend. Founder chose to go against the tide and move against the tide.

After the project was established, Founder focused on the advantages of technical forces to start developing eBook-related technologies. In April and May of the second year, Founder formally released the eBook solution Apabi. This short five-letter letter reflects the good intentions of the new school. Apabi stands for Author, Publisher, Artery, Buyer, and Internet. The new “Fangzheng faction” hopes to use the Internet as a link to connect the traditional publishing supply chains, and the eBook is a consistent element throughout the supply chain. According to Zhou Jin et al.'s idea, Apabi restores the book flow on the Internet, allows publishers, newspapers, and magazines to quickly enter the Internet and publish e-books at a low cost; the website can quickly create tens of thousands of e-books; The library can be quickly built into an e-book library, giving full play to the advantages and characteristics of each role in the industry chain and achieving multi-win-win situations. Xiao Jianguo and his colleagues were astounded at Shanda’s press conference. They promised to the publishing industry that Apabi’s system used high-tech encryption technology to achieve copyright protection on the Internet and could accurately count the download and sales of e-books, technically It fundamentally protects the common interests of authors, publishers, online bookstores, libraries, and readers. Xiao Jianguo’s eBook team also stated that Founder Apabi will adhere to the “sales of water without gold” attitude, positioning itself in technology and services, providing reliable technical platforms and bridges for all aspects of network publishing; taking advantage of leading technology and publishing The readers, distribution channels, and readers join hands in the era of "paperless publishing and screen reading."

At the bustling and bustling Apabi press conference, Founder’s appearance gave IT news media too much excitement at the time: After the Internet economy had gone through the frenzy of extreme development, it was quietly “slipping down” from afar. The Nasdaq index is mercilessly killing the heroes of the Internet. The controversy of different views and different ideas seems to have more or less exposed the uncertain future of the Internet economy. Internet publishing, the “benchmark” of profitability of the internet economy, which is widely viewed around the world, actually returns much less profit than IT heroes envisioned. Fang Zheng, who has good brand influence in China, has joined the “Battle Group” and has made many IT news media really lively. Even public opinion believes that the full involvement of Founder will accelerate the development of China’s Internet publishing industry. Before a brand new world, the Fang eBook team has full confidence. At this time, the young Zhou Jin was also looking forward to the future with his aspirations. However, he and his colleagues did not even think about how much it would cost to advance into the hinterland of Internet publishing. The problems that followed led the “Fangzheng Party” to thoroughly understand this hardship.

In a large auditorium, there are only a few guests who are sparse. The kind of scenes are as if publishers and readers are deliberately ignoring online publishing. Xiao Jianguo saw these, a sad feeling can not help but spontaneously. In fact, he did not know at the time where Internet publishing should make money.

Some people say that Founder Apabi is moving towards online publishing in a situation where the internet economy has cooled down. Although it is still praised, it also shows the loneliness of Founder Apabi during a long period of time. At a national large-scale book fair, Zhou Jin, who has been responsible for the eBook business, has been confident to rent a large booth at the exhibition. He believes that this attitude will attract people's attention. However, he soon discovered that at the time, it was a mistake to bring the concept of online publishing to the conference venue. Most of the readers and publishers were interested in paper books, but in addition to the torrents of Internet publishing. However, not many people stop at the booth. Zhou Jin and his colleagues wanted to warm up eBook through seminars. They rented a large auditorium, hoping to attract publishers and readers to participate in the seminar. Young people who are confident about their products believe that new technologies and methods will always attract people's favor. As the main leader of the Founder Group, Xiao Jianguo accepted the arrangements of his colleagues and he entered the auditorium with joy. But contrary to his happy mood, there were only 20 people in the entire venue. In the huge venue, the 20 guests are particularly empty. Xiao Jianguo, the person who has always been highly regarded by the media and the industry, has never participated in such a cold seminar. Looking at the cold scene of the entire venue, a sad feeling can not help but spontaneously. Although Xiao Jianguo had a certain psychological preparation before this, but did not expect the scene to be so embarrassed, as if the publishers and readers are deliberately outdated online publishing. Xiao Jianguo finally gave a speech at the seminar enthusiastically. His colleagues did not know Xiao Jianguo's mood at that time for many years.

The media is always paying attention to Founder’s actions. People's space-time short-term print-on-demand printing, Boku's free online reading, Chaoxing's digital library, and Chinese online writers' affiliation...etc. The strategic ideas of a batch of industries seem to be in a stage of fierce battle, what will Founder do? ? At a press conference, a reporter asked Jiang Xiaoguo straightaway. When will the Founder Apabi system be profitable? Xiao Jianguo did not know how to answer the media. At that time, Xiao Jianguo did not even know where internet publishing should make money.

Founder initially wanted to extend this technology to every reader. Assumed, as the number of Chinese netizens continues to increase, eBook will continue to gain a stable readership. However, they soon discovered that this would not work. As a technology developer, Founder has no way to control the reader's reading habits. They found that paper books with floating ink and fragrance are more attractive to readers. Readers like to read a book at random at any time and environment. Although downloading books from the Internet requires only one-fourth or less of the cost of paper books, more readers are willing to pay for the paper books they like. And those sites that originally made B TO C's business have even been completely defeated. As for the B TO B format, publishers, as an important link, are generally not optimistic about this type of operation that was conceptually greater than actual profit at that time. Both programs look very difficult, and both ends of B and C are relatively indifferent to online publishing. The winter of the network made newborn Founder Apabi feel the cold temperature. Xiao Jianguo asked Zhou Jin. When can you make money? Zhou Jin said that giving me three years to achieve a breakthrough in three years.

Zhou Jin chose the breakthrough of the eBook in the two key points of the publishing house and the library. However, he found that the "tandem" between these two ends is quite laborious. Every step forward, Zhou Jin seemed to hear his heavy breathing. He and his team “door to door” explained the advantages of online publishing to publishers and libraries, just like a devout missionary. And their entire package is the belief in online publishing.

Xiao Jianguo always believes that in terms of long-term social needs, publishing industry and readers need eBook technology. What the party is trying to do now is to work hard to bring this long-term demand closer to reality.

In the field of online publishing, publishers have much interest in eBooks, and users get a lot of opportunities to read e-books; in turn, how interested users are in eBooks determines that publishers will

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