[Office Partner Information Center] mentioned the purchase of home products, the first reaction of many consumers is to go to the home store or home professional market. However, in recent years, many home brands have begun to enter the shopping center. When you are visiting the major shopping malls in Hangzhou, you may accidentally wear various home brands with different styles, such as the WestHouse Intime's ModernHouse (known as the Korean version of IKEA). MUJI at Lixing Plaza, LavinHome at Vientiane City, Habitat at Avenue of Stars. It can be seen that with the increasing competition in the market, in order to occupy more market share, more and more home brands are no longer concentrated in traditional stores and specialty stores, but rather choose to enter a crowded commercial complex. Nowadays, the model of home brands entering the shopping center has been quietly growing. Nowadays, the commercial complex is spread all over Hangzhou. If you visit it carefully, you will find that in addition to providing routine goods and services such as clothing, catering and cinema, household items have gradually become one of the hot formats that many shopping malls are chasing, and most of them are arranged for shopping. The top floor of the center, or the ground floor, plays experiential marketing with the overall home. Recently, the reporter visited ModernHouse on the B1 floor of West Lake Intime City. This lifestyle-oriented Korean home brand is one of the typical representatives of shopping malls. After entering the complex of Shanghai, Chengdu and other cities in 2015, Also aimed at the Hangzhou market, last year settled in the West Lake Yintai City, the popularity was once blasted. The reporter found in the mall that there are quite a lot of people visiting, and the customer base is mainly after 80 and 90. Some customers go to the dining outlets around ModernHouse to rest and eat, which inadvertently drives the sales of nearby food and beverage merchants. The ModernHouse clerk on the B1 floor of the West Lake Intime City told reporters that besides the best-selling items such as suitcases and memory pillows, bedding, kitchen supplies and children's tableware are also popular. Mr. Wu, the manager of West Lake Yintai, said that the business style of attracting household goods was also taking into account the shopping needs of customers, enriching the store structure of shopping malls, and better constructing the platform for eating and drinking in West Lake Yintai City. After the introduction of MODERNHOUSE brand, it is indeed a shopping mall. It has attracted a lot of popularity, and consumers have also bought household items that have both a sense of design and a price. In addition, this year's Mid-Autumn Festival is just the first anniversary of ModernHouse's presence in the mall. There are many products that are close to 50% off, as well as good room selection and limited time specials. Welcome to buy in time. Focus on the consumer experience Integrated shopping model is favored With the continuous increase in the number and richness of commercial brands in Hangzhou, home stores that symbolize the comfort of life are becoming more and more popular, and have become an integral part of one after another. According to the reporter, in addition to the WestHouse Intime's ModernHouse, the LavinHome in Vientiane City and the Habitat in the Avenue of Stars, and the MUJI in the Star Plaza are worth mentioning. The MUJI store on the top floor of the Lixing Plaza is Hangzhou and even the whole. The largest store in China covers an area of ​​more than 2,000 square meters, including the FoundMUJI exhibition area, the pregnant children's wear area, and the curtains and storage furniture at the deepest part of the store. In addition, our Shangcheng 1157 Lixing will be re-introduced into the MUJI store. Opened on September 16th, it is also a rich shopping mall format to meet customers' more consumption choices. Li Xing, the person in charge of Li Xing, said. In fact, in addition to the crowds, it is also one of the key factors to focus on the consumer experience. The person in charge of a home furnishing brand in Hangzhou, in Vientiane City, said that for home furnishing brands, the integrated household items provided must first be consistent with the customer positioning of the shopping center, while also paying attention to the consumer experience. If you buy a home product in a shopping mall, you can go to the restaurant next to you to eat, drink coffee, watch movies, and buy clothes. This one-stop, one-piece shopping model is gradually favored by people, which is beyond the reach of other traditional stores. . According to industry insiders, compared with traditional home stores, there are more advantages in large shopping malls: mature business districts, crowded people, no messy passengers, and multiple formats. Although these customers may not all be target customers, they are brands. A good opportunity for publicity, the home brand to enter the shopping center, in fact, is not the escape of the store, can only be said to be a variety of marketing channels. Massage Gun,Muscle Massage Gun,Function Massage Gun,Mini Massage Gun Ningbo Wellcome Trading Co., Ltd. , https://www.huike-homecare.com