Yesterday morning, the Red Star Macalline Fuzhou Sandi Mall in Fuzhou Wanbao Business Circle officially opened its doors. This is the first store opened by Red Star Macalline in Fuzhou in recent years. It is operated by Shopping Mall, which integrates building materials, furniture and furniture. With the arrival of Red Star Macalline and the addition of another national chain home store, the home will also open in the year. The Fuzhou home building materials market will be revived and the competition will be more intense. Popularity on the first day of opening Due to the large opening promotion, Red Star Macalline opened its doors on the first day. Less than 8:30 am yesterday, the store has not officially opened, and a large number of passengers have been gathered in the square outside the door. Some people have specially rushed over from Changle. On the first day of the opening, all brands are trying to attract consumers' attention. In front of a free lottery for a bathroom brand, there were long queues of dozens of people. A certain brand of furniture will be sold at a price of 22,800 yuan for sofas, coffee tables, TV cabinets, dining tables and dining chairs, as long as 7999 yuan. It is understood that the Red Star Macalline store has a total construction area of ​​125,000 square meters, 6 floors above ground, 2 floors underground, and high-end boutique routes from decoration to brand. The store is playing a big fight In the Fuzhou home building materials market, the most similar to the positioning of Red Star Macalline is Xiyingmen. Many consumers have already felt the smoke of business competition. “In the past, I rarely received SMS messages from Xiyingmen. Recently, the promotional SMS has suddenly increased,†said Miss Ye, who is currently renovating her home. The manager of the General Affairs Department of a furniture store in Fuzhou observed that the two stores had advertised in the last two days, and newspaper advertisements were calculated in dozens or even dozens of layouts. This weekend, Red Star Macalline launched a lottery, spike. Promise to double the deposit and other promotions, "open the market for three days, the lowest price in the city", and Xiyingmen "hot six-year anniversary of promotional advertising is celebrated, cheaper than opening." The industry generally believes that the arrival of Red Star Macalline will change the situation of Xiyingmen's "outstanding" and divide the market cake. However, Chen Wei, director of the South China Planning Department of Xiyingmen, said that competition is a good thing, the market can be made bigger and the price will be more transparent. He pointed out that the two sides have already started to compete in Xiamen, Quanzhou and other places, and Xiyingmen has been deeply cultivating the Fuzhou market for six years. The market faces reshuffle It is worth noting that for the home building materials market in Fuzhou, the entry of Red Star Macalline is only the beginning, and the home of another national chain store has also been confirmed to be stationed in Fuzhou, and is expected to open in October this year. "This will definitely bring a new round of market reshuffle. The days of small dealers and miscellaneous soldiers may be even more difficult." Some industry players also pointed out that Xiamen is smaller than Fuzhou, but there are also many large-scale stores such as Red Star Macalline, Xiyingmen, Oriental Home, and Jijia. In contrast, Fuzhou's home building materials market still has great potential, so it attracts. The major supermarkets are competing to enter. "Competition will help the market standardization, product quality and business philosophy will be improved." HANXHOSA (SUZHOU) LIMITED COMPANY , https://www.hanxhosagroup.com