Simple, unique and modern fashion brand - Princess Effie

What do cosmetic brands pursue? Many people will say that they are different. But what differentiation is? In fact, many times, the difference really becomes a simple slogan. Differentiation is actually very simple, that is, creativity. In the current US Fair conference, reporters found a brand with a very creative - Effie princess.

The first exposure of Princess Effie’s image

Speaking of Princess Effie, many people may recall what it has to do with Effie Lai Ting. In fact, Princess Effie is a series of new concept cosmetics brands launched by Effie Lai Ting for young consumers. To be precise, Princess Effie is not a cosmetics brand, but a fashion brand .

According to General Manager Lin Guo'an of Effie, "Effie Princess is a simple, unique and modern fashion brand ." In the introduction of the overall product structure, the reporter found that the Effie Princess brand skin care products accounted for only 20% of the entire product, and the makeup component only accounted for 15%. Where did the other 65% of the products go?

Is it a lollipop? In fact, this is the lip gloss of Princess Effie.

In fact, among the remaining 65%, Princess Effie also includes body, natural doctor (cosmetic), perfume, aromatherapy, toiletries, beauty tools, body food and even princess jewelry. Therefore, Princess Effie is not a cosmetics brand at all, but a fashion brand. In the fierce competition, the Princess Effie market development has also taken a different approach, through the creation of concept stores and online mall channels for promotion.

In 2011, Princess Efee participated in the selection of the US-Ireland Award and won the title of the US-Ireland Demonstration Enterprise. This time, the US Expo was also the debut of the Effie Princess brand.

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