How to create a good printing company website

Internet enters commercial era

Although some people predict that the Internet is only a fashion, the World Wide Web (WWW) has become an indispensable business tool for economic development. There are already 1.90 million city names, websites, and online names registered in the world, and new Internet Internet trading companies appear every day, which means that the Internet's commercial era is coming. With the development of the network, the printing industry is also evolving, and online transactions can also be conducted through the Internet. The network bridges the gap between printers and printing customers, and provides web-based printing process management solutions. Therefore, the traditional printing companies are also marching towards the Internet era.

The status of the printing network

Almost all companies or products will print samples. It is not easy to print a set of exquisite samples. It requires design, typesetting, finalization, coloring, filming, proofing, printing, printing, etc. Any mistake in the link will be reflected in the printed matter. Not only can it not serve as a propaganda function for the company or the product, but it will damage the image of the company. The emergence of online printing companies completely changed this phenomenon. According to the 1999 NAPL (National National Assn for Printing Leadership) survey, 97.6% of printers participated in online visits and exchanged documents with customers (such as by e-mail); at least 75% of the printers had established their own websites. In the maintenance management, more than 92% of large-scale printing companies (each with annual sales income of up to US$5 million) have their own websites, but they are not limited to large-scale enterprises and 65% of medium-sized printing companies (annual revenue is 1 million). Between $5 million and $5 million are also managing their own websites; similarly, 45% of small businesses with annual income less than $1 million have their own websites. A large number of users are aware that the Web is an ideal means for conducting business activities.

A manufacturer of digital transmission equipment for print and prepress customers said that “the Internet is very attractive for small-scale printing companies, and we can open the world online like large companies. The internet gives us equal Opportunity. What really affects sales is how well the printers give their customers online."

Shanghai Future Computer Graphic Co., Ltd. is an example of success. Founded in 1992, Shanghai Future Computer Graphics Co., Ltd. not only has its own printing shop, but also provides advanced Mac G4 computers with professional services. The company is aware of the superiority of the Internet and is the first in the industry to increase work efficiency by sending e-mails and creating specialized print pages for customers. In the past, a 500-page foreign language technical data entry took at least 2 weeks to complete. Now, as long as the customer sends an E-mail from the headquarters as it is, the printer will download the e-mail. Future Computer Graphics Co., Ltd. has also created a B2B website () to provide printing and related services for more than 300 companies, of which more than 100 foreign-funded enterprises have become long-term customers.

Commercial trade of printed websites

Although many printing companies have company websites, they rarely use it for online business transactions. According to the NAPL survey, almost 90% of the printing companies mainly use the Internet to promote the printing company, the company's image and basic information. This information is often an introduction to the company's equipment and services. According to the statistics, although the printing company websites are interactive, only 7% use the company's website for online transactions. Fifty-five percent of websites have this function: allow future and current customers to submit job requests and instructions, and can get the exact scope of the job. And customers can ask questions on some websites. 7% of NAPL's working groups track customers through the Internet, and less than 5% of printers can allow customers to spend money on transactions. This may be because most printing companies think their websites provide a lot of features, such as tracking services. It is not necessary for the customer. The average customer does not want to continue this tracking service after leaving the line. In fact, such online tracking services provided by printing companies are very popular with customers. Customers do not have much time and they want to complete their work efficiently.

Uses of printed websites

All printing companies must first understand the characteristics of the Internet when setting up their own websites and participating in online transactions, and invest in the global web publishing boom with full consideration of time, effort, and expense, in order to position their own corporate websites in the most effective direction. Above.

1. Provide real-time updated information through the website. In stark contrast to this is the publication of CD-ROMs or magazines. Once published, the above things are fixed.

2. Collect information through the website. Information can be collected from viewers or customers. This information can be email feedback, complex statistics, etc.

3. Sell through the website. Like Banta Co., Ltd., its website is centered on any customer (who wants to purchase printing equipment, materials, or people who need a system management solution) rather than a single customer.

4. Through the website PR. Dedicating websites to public and marketing is a brilliant idea, and websites can be a good business bait.

5. Provide customer support through the website. Websites are an effective way to reduce customer support costs. The most popular ones are technical articles, notes, FAQs (frequently asked questions), technical update manuals (evaluation of industrial hi-tech development) uploaded by PDF files, annual work summary and news of the company, etc. For customers to download and print.

6. Some other printers are trying to increase other features on the site. For example, some companies accept reprint notices from customers who have established business relationships on the website, and can obtain specific reprints from them.

How to promote the printing company's website

No matter what kind of information on the website, as long as the company can invest funds to promote the website and successfully attract customers to visit their website, then the establishment of the website can bring many new customers to them.

How to put funds into the website correctly

Great Lakes Cos. Inc. (wholesales last year reached $20 million) used the Internet as part of its overall market trading plan, including monthly mailings. These email advertisements, especially the email postcards, have different contents every month. The postcards may say “Do you want to catch what you want? Our digital method will save you from worrying about your access speed!”. NEC also advertises their websites through email advertisements. (). They send brochures and leaflets to those potential customers. In fact, the activities of email advertising are the most effective way to increase the visibility of websites. Enable people to visit their website and obtain company details.

Printers should pay attention to the ability to display on the Internet rather than what kind of equipment you have. There are many desktop publishers who have no experience working with graphics and graphics. They strongly promote how many four-color Heidelberg presses they have. This does not mean that they can get business. On the contrary, if you advertise the ability to work or issue a beautifully printed four-color brochure, your company also has the ability to print in four colors.

Many printing companies have company websites on their promotional materials (such as business cards, letterheads, fax papers, leaflets). Therefore, potential customers can get a series of services from the Internet without the need of employees of the company to sell.

How to correctly build a good website

Each printing company should have its own website, regardless of size and funding. Market research shows that compared with those printing companies that do not have a website, 35% of the printing companies that have established websites have a high reputation. However, it should be noted that even a single web page must be simple and easily accessible, otherwise it will damage the image of a company. So how to establish a good website correctly?

1. Be more readable and keep the page short.

2. Focus on the interests of customers, structure pages, and put important information first. For example, place a navigation bar at the very top of the page and set a link to the main topics within the site.

3. Provide rich and relevant content.

4. With scouring as the first principle, the design should be simple and straightforward. People do not like to slow down the download speed due to pictures and animations that take up a lot of memory.

5. Availability and consistency. Keep the consistency of page layout and navigation features.

6. Make sure the quick link. It takes up to 10 seconds for a medium-sized modem to fully link pages.

7. The standard page size is: 480,000 pixels per square inch.

8. Use common tools. For example, there is a drop-down menu on each page, search for "engine" and site map.

9. Use the modification date to indicate the degree of update of the information.

In addition, some printed websites do not have contact information at all (such as the company’s exact address, the pre-press staff’s E-mail address), and customers cannot contact the printing company. Corporate information should be provided in the header or footer, providing contact details and email addresses.

The need for information updates

Another element to motivate customers to visit your site is: Update information often. Don't let internet users complain about content updates being too slow. If the site's information is the same as six months ago, who will go to your network? In fact, printing companies that frequently update website information can become valuable resources for demanders and designers, which can improve the credibility of the company.

Therefore, it is best for printers to be able to quickly and quickly update the company's valuable information. If the content of a website is novel, customers will often visit this website.

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, The business will make a proofing list according to the products required by the customer, and the proofing list will indicate the purchased materials and production methods;
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