Repeated disputes vortex Boloni furniture "perverted environmental protection" is now "word of mouth crisis" (Figure)

Shanghai Beijing Report

Recently, Boloni Household Products (Beijing) Co., Ltd. (hereinafter referred to as "Boloni") has been mired in disputes due to its "perverted environmental protection" propaganda.

According to the "News Morning News", Ms. Zhao from Shanghai spent 80,000 yuan at the end of last year to purchase furniture on the official website of Bolognese. In March of this year, after the furniture was delivered to the door, Ms. Zhao felt the smell pungent. The sample is then sent to a professional testing agency for monitoring, and the test results are far from the business commitment. According to the promise, Ms. Zhao could have given a full refund, but Bologna proposed re-testing. The dispute between the two sides has been stagnant for a time.

Cai Ming, CEO of Boloni Home Group, said in an interview with the China Business News on June 7 that at present, the disputes of Shanghai customers have made new progress. The latest test results in the past few days show that the formaldehyde emission test results of the products all reach Bolognese. The standard of commitment.

However, for Bologna's above statement, Ms. Zhao does not agree.

According to public information, this year, Bologna’s “perverted environmental protection” is suspected of exaggerating publicity, and reports of indoor pollution are reported to be reported in the newspapers. The company is also sued for disputes with consumers’ decoration and decoration. .

Accused of false propaganda

From the perspective of market awareness, most consumers still value their price/performance ratio. The same product price concessions may have advantages. Once the price of the product is too high, such as Bologna, some indicators are not up to standard, the consumer’s doubts It will be stronger.

Opening the cupboard, the taste was really uncomfortable. I suspect that Bolognese furniture is not as environmentally friendly as they advertised, and immediately asked the other party to dismantle and remove all the furniture in the living room.

Boloni's "perverted environmental protection" and then disputes

Ms. Zhao told the reporter that last November, it coincided with the promotion of Boloni furniture in the community. The propaganda of Boloni's promoters indicates that the formaldehyde emission of this brand's furniture is very small, and it is better in environmental protection. It is only 1/3 of the national standard, almost reaching the level of “metamorphosis”.

To further understand, Ms. Zhao also inquired on the company's official website: "In the prominent position of their official website home page, I saw their commitment and I ordered their furniture."

After logging in to the official website of Bologna, the reporter of "China Business News" saw that the propaganda copy of Bologna's perverted environmental protection and the whole house upgrade was still conspicuous. Other promotional content has been updated. The reporter consulted the customer service online and asked about the standard of abnormal environmental protection. The customer service answer also confirmed the statement of Ms. Zhao.

In the screenshot provided by Ms. Zhao for reporters, it can be seen that the previous advertisements in the webpage claimed that their furniture was “perverted” and environmentally friendly, using imported plates. “The amount of formaldehyde released from the cabinets used in cabinets, bathroom cabinets and panel furniture was 0.5mg. /l, which is 3 times better than the national standard. The following is a sample of an environmental commitment. The website also claims that the benzene content of the environmentally-friendly net paint is 300 times better than the national standard. According to the advertisement, the relevant indicators do not meet the commitment criteria and can be fully refunded.

The reporter learned in the interview that some consumers also reported that the price of Bolognese furniture is higher than that of the general brand. They are buying a set of standards for environmental protection.

In March of this year, Boloni sent furniture to Ms. Zhao’s home. However, after installation, Ms. Zhao felt that the smell of the furniture was very heavy. “It’s really uncomfortable to open the cupboard. It’s really uncomfortable. I suspect that Bolognese furniture is not as environmentally friendly as they advertised, and immediately asked the other party to dismantle and remove the living room. Furniture." Ms. Zhao said that under their strong request, Bolognese moved the TV cabinet in the living room, the showcase next to the TV cabinet, the cabinet at the table, the two bedside tables in the master bedroom, and the dressing table and the dressing stool. gone back. There was also a set of cabinets on the balcony. She didn't open the package, and asked the Bolognese to move away.

After the furniture was removed, Ms. Zhao asked Boloni to make a full refund as promised. Boloni sales staff said that the relevant departments are required to issue test reports to confirm that the formaldehyde emission of these furniture does not meet their commitment standards before they can be fully refunded.

Reluctantly, after consulting with the relevant staff of Boloni, Ms. Zhao took a shelf from the bookcase on March 23 and sent it to the National Quality Supervision and Inspection Center of Shanghai Quality Supervision and Inspection Technology Research Institute for testing. On April 6, the test results came out, and the amount of formaldehyde released per unit was 1.4 mg/l. Although this result is less than the national standard of 1.5mg / l, it is much higher than Bolloni's promise of 0.5mg / l.

Faced with this result, Boloni's after-sales staff did not approve, and said that they took samples and sent them to Bologna's designated testing agency for testing.

The reporter contacted Ms. Zhao to know: "Despite the final negotiation, Bologna promised a full refund, but the refund has not been implemented, and Bologna suddenly changed his face and asked to re-sample the product for inspection."

In response, Cai Ming responded in an interview with the reporter of China Business News. “The national standard is 1.5mg/L. We promise 0.5mg/L, which is three times better than the national standard, but theoretically it does not rule out 10,000. There will be a breakthrough of 0.5mg/L in the customer. If it does not meet the promise, we are willing to pay compensation and white delivery. However, the premise is that it is detected in the presence of Boloni, customers and nationally recognized testing institutions. The data, we only recognize. The core of Boloni is relying on word of mouth, not relying on advertising, can promise to do so, Bolognese welcomes random random inspections by consumers."

Tao Qiping, vice president of Boloni, responded to the above dispute with the customer: "Shanghai, this consumer custom Bolognese furniture, requires partial return after purchase, but because the product is customized, it can not be returned after being delivered to the home, because the customized product After the withdrawal, it will be scrapped. If it is necessary to return, according to the content specified in the contract, only 40% of the fee can be refunded to the customer. Then Ms. Zhao finds the result of the detection by the testing agency is 1.4mg/L, saying that we Failure to meet the standard, request a refund."

In the previous "News Morning News" report, Zhang Xin, director of product system of Boloni said: "We have not promised that the formaldehyde emission of all the plates is three times better than the national standard. Only the wear plates can be achieved, and the paint plates are definitely not up. Even if it is a wear plate, there are differences in material and thickness. There is a form on the website, and there are also in the store. Only the plates specified on the form can meet the conditions three times better than the national standard."

In this regard, the consumer raised the question that Bolognese said in the homepage of the website that "the amount of formaldehyde released is three times better than the national standard" is conditional, but the specific conditions are not clearly indicated on the front page of the website, which is misleading. Suspected by consumers.

In this regard, Tao Qiping said in an interview: "We are accused of being false propaganda as a craftsman-oriented company. The data measured by customers is 1.4mg/L. We don't know what mechanism we passed. Measuring, how to measure, measuring is not our product, in this case we are false propaganda, we are very embarrassed."

Cai Ming said: "The disputes between Shanghai customers have made new progress. In the past few days, the clients Zhao Ms., our Bolognese and a number of media were present. Two samples were taken on site and delivered to the highest testing agency in Shanghai in the name of the customer. One was mailed to the highest testing agency in Beijing. The formaldehyde emission test results met our promised standards. The Shanghai test result was 0.5mg/L, and Beijing was 0.3mg/L. The results proved that our reputation was damaged."

The reporter obtained a sample report of the products of Ms. Zhao and Bologna in the dispute on May 23 from relevant channels. The report shows that the wardrobe partition sent to the inspection is Zhang Xin, a staff member of Bologna. People familiar with the matter said: "Shanghai's product inspection was sent in the name of Bolognese Zhang Xin, and Beijing's product inspection was sent to Bologna's designated testing agency, which was sent in the name of Ms. Zhao. There are not many. The presence of the media."

In addition, people in the home improvement industry pointed out that there is no change in the relevant indicators after the product has been placed for a long time.

In this regard, the "China Business News" reporter contacted Zhang Xin several times, Zhang Xin said that he did not receive an interview instruction from the relevant departments of the company, so he did not accept the interview.

Coincidentally, Ms. Zhang, who lives in Yangjiajiao, Dongjia Zhengyang Home, Yangqiao, Fengtai District, Beijing, signed a renovation contract with Bolognese, which promoted “perverted level decoration” last year. However, during the renovation process, Ms. Zhang’s family found that Bologna did not use the MS environmentally friendly rubber that she promised. The indoor air pollution was serious and there was no delivery condition. Then Ms. Zhang and Bologna failed to negotiate, and Boloni v. Beijing Fengtai District People's Court.

In this regard, Cai Ming said: "Beijing customer Ms. Zhang's home improvement appeared, the shower screen is a non-committed MS glue, but one does not mean that the overall air quality is not up to standard, we dare to challenge the Ministry of Health issued GB/T18883 The standard test conditions are closed for 12 hours. The question is whether the three parties in accordance with our agreement are present at the time of the test."

In an interview, lawyer Deng Xueping, a partner of Jingheng Law Firm Shanghai Office, said that from the perspective of consumer rights protection, if the company involves false publicity, it can be regarded as consumer fraud. In addition to the full refund, consumers can request a full refund. It can also claim three times compensation, which is punitive damages at three times the purchase price, that is, the consumer can get a total of four times the price of the refund.

"The publicity on the official website belongs to advertisements, and false advertisements are false advertisements. They can complain to the Trade and Industry Bureau or the Market Supervision Administration and demand administrative punishment. According to the Consumer Protection Law, consumers are advised from the perspective of actual operation. You can report to the industry and commerce department first, use the investigation power of the industrial and commercial department, fix the illegal facts, and then claim compensation." Deng Xueping said.

For the Bolognese rights issue that claims to create "Internet home-made arms dealers", the home improvement industry observers said: "Boloni's headquarters is in Beijing, and the products are taking personalized routes. The market awareness of such personalized positioning is still It is not very high, nor does it mean that all consumers are willing to pay for their high prices. It is not excluded that the company will exaggerate the promotion for the promotion, thus misleading consumers."

“With the frequent occurrence of Boloni customer rights violations, it will have an impact on its brand credibility and supplier cooperation. In addition, in terms of market awareness, most consumers still value their price/performance issues, and the same product price concessions may be It has more advantages, and once the price of the product is too high, such as Bologna, some of the indicators are not up to standard, the consumer's doubt will be more intense." Yi Yue thinks the research director of the Yiju think tank Center.

On May 17, Zhang Xin, Director of Boloni Product Systems, came to Ms. Zhao’s home to negotiate. At the time, the two sides reached an agreement and Bolognese will return the full amount of the purchase price. The photo shows Ms. Zhao’s booking payment slip in Bologna and some installed wardrobes.