The rental of Lego rentals has ceased to operate. Established at the end of 2014, the company is a toy rental platform. In 2016, it won a Pre-A round of financing from the relay fund. Today, Hunting.com opened its WeChat operation number and found that the bottom left corner has also become a compensation application in the near future. Dear, I am interested in renting and renting users: Due to the company's difficulties and difficulties in operating and profitability, it is difficult to continue operations. After discussion and discussion between the company's board of directors and the management, the related business of toy rental will be stopped on November 10, 2017. The second card and deposit will be compensated by cash or toys. The secondary card user converts the value according to the remaining number of times of the secondary card. Hunting Cloud Network first asked the founder Feng Yanjiao of the rental rental to verify that the user could apply for compensation directly in the public number column, or he could exchange the compensation for the toy, indicating that he would conduct a media reception in the near future, but now Refuse to give further explanation. At the same time, Hunting.com also learned that six months ago, the company had sought acquisitions from a company in the same industry, but it was rejected. Coincidentally, before the start of the operation of the lease, the Letong.com, which was established at the end of 2015, announced its suspension in December 2016. In July of this year, the “Fun Toy Rental†at the Changchun Tianjie Shopping Center in Chaoyang District ( The store was abruptly closed without any notice; the pocket toys were also exposed at the end of last year... As early as ten years ago, there were many children's toy rental stores. In recent years, with the rise of the word “sharingâ€, the online children's toy rental platform has gradually become a market. According to Hunting.com, the positioning of high-end games is more than a million dollars in round A financing in August last year; Toy Superman also received tens of millions of dollars in angel financing in February last year... to catch up with the sharing economy, I thought that sharing toys would be the next vent, but it seems that the market is a huge toy rental, why is it not playing? Behind the collapse of the poly lease: high cost, single mode The rental method of renting and renting is very simple. After the user selects the toy on the platform, the order is placed, and the rent is rented in 2 weeks. The Debao series (suitable for children around 1-3 years old) is about 30-60 yuan for 2 weeks. It is 10-20 yuan a week. The user usually rents for one month. The approximate cost is between 60-80. If the toy is selected, the courier fee is for renting and renting. When the toy is used, the user will send the postage to them. After the toy is put into storage, the deposit 200 enters the user balance. But behind a seemingly simple toy rental, it hides many problems. A person familiar with the matter said: "The biggest problem with playing rent and rent is that the cost of obtaining customers and the cost of post-processing are too high. Customers can get a single customer through a pure online method. More than 100 yuan can have a single customer. It is handled by a full manual method. The cost of a Lego treatment is about 50 yuan, and the user needs to re-lease the cost." In addition, there is only a single rental product, currently only LEGO series products, one user told Hunting.com: "After a period of use, I feel that there is no product to rent, and not all children like Lego. ." At the same time, there is no additional value for the purchase of rents and rentals. The profit model is single, and there is no other line of business other than the lease itself. Liu Gan, founder of the Little Radish Kingdom, told Huntun.com: “Chinese parents are divided into pre-school and post-school ages. Preschool parents only want their children to be happy. After school, they need children to have good grades. Based on this idea, do Toys also need to start with education. Toys can be used as teachers for children, accompanying him to socialize, study, etc. Just toy rentals are not so high for parents.†At this point, the small radish kingdom is simultaneously with third parties. LEGO education and training institutions cooperate to provide LEGO training. Hunting cloud observation Toy rental itself belongs to a heavy asset and heavy-duty project, including front-end sales, back-office services, and vehicle distribution. So for a team, one must have the injection of big capital, and the second must have the ability to operate. "If the financing amount is less than 10 million yuan, it is likely to die, because the initial toy needs to invest 1 million yuan to 2 million yuan. If the financing amount is small, it will not be able to operate." There have been such industry voices. In terms of product selection, most toy rental companies are basically international brands such as Lego, Fisher, Little Tektronix and Step2, which represent high costs. In addition to the cost of the product input, the follow-up toys also need to be disinfected and repaired. It is inevitable that the child's naughty toys will be damaged, so the damage of the rented toys is uncontrollable. Yimin, the founder of Treasure Chest, once said: "Toy rental is much more complicated than the average e-commerce. The key to this industry is operational efficiency, which is very demanding." Liu Gan told Hunting.com: "The market for toy rental is not so simple, because the back end is very heavy. When the toy is rented out and returned, it needs to be quickly disinfected, filled, and put on the shelf." The small radish kingdom has developed a sorting equipment. After replacing the labor with equipment, the cost of back-end services can be reduced to 20%. In addition to the high cost, the leasing itself is not very profitable, it can only be used as an entrance, or it needs to add added value, so that customers can make a profit if they consume twice. In this case, each platform has developed an additional line of business. Take the Treasure Box as an example. In addition to the entrance to the toy rental, Treasure Box Toys also launched a party service dedicated to helping consumers customize their baby party with toys and services. “Overall, the toy rental industry is a very good track, and it is a good card. It’s because of the problem of the operation of the lease and the operation of the profit model. Conversely, some projects are games themselves. There is a problem with the road, the card is not good, there is no way to fight." Yimin, the founder of the treasure chest, said that he is still optimistic about the toy rental field. Art Easel,Flipchart Easel,Easel Stand,Mobile Flipchart Dongguan Aoxing Audio Visual Equipment CO.,Ltd , https://www.aoxing-projectorscreen.com
