Faced with the rise in raw material prices and production costs, how should professional carton manufacturers respond?

The cost of raw paper accounts for about 75% of the cost of finished goods in carton manufacturers. With the rising prices of international and domestic base paper, professional carton manufacturers are facing a new round of market competition. However, due to the low investment in entry and low barriers to entry for a carton company, the price of a basic two- or three-color ink-and-ink printing machine that can be used is less than 100,000 yuan. With other auxiliary equipment, the total investment in a carton plant is less than 150,000 yuan. Yuan Renminbi, plus liquidity, can be opened with 30-50 thousand yuan in hand.

Although the General Administration of Press and Publication of the People's Republic of China in the Provisional Regulations for the Qualifications of Printing Operators, it stipulates that: the packaging and decorating and printing company's factory building area is not less than 600 square meters, and the registered capital must reach 1.5 million yuan. It is necessary for packaging and decoration printing equipment. More than 2 sets of equipment produced in the recent ten years but not included in the "Catalogue of Outdated Production Capacity, Processes and Products", offset printing, gravure printing, silk printing, and post-processing equipment, but there is no provision for the amount of equipment investment . Therefore, press and publication administrative departments at all levels have no right to restrict this. At the same time, there are still a number of small carton workshops with no licenses, licenses, or licenses. They do not have ink printing machines at all, and they use manual screen printing and other backward processes to print. Only a few devices have a total value of less than 10,000 yuan. Yuan's slotting machines and nailing machines competed in the market at the most primitive price to “mix water”, causing the price of low-end corrugated paper packaging cartons to increase continuously, and the price of raw paper to go down. Strange phenomenon.

In recent years, some large carton factories in Xishan District of Wuxi have complained that they have repeatedly asked for protection measures from the press and publication administrative departments and industry associations. However, administrative departments and industry associations are the administrative departments for the administration of industry and commerce because of lack of license. The industry associations also have certain difficulties in price coordination, which can be described as lagging behind. In view of the above situation, the author believes that large and medium-sized carton enterprises can develop and develop from the following aspects.

Take the road of quality development and avoid extensive development Small-scale carton factories have certain advantages in small-batch and non-standard containers due to manual production. However, in large-scale centralized delivery and products with high requirements on appearance and size, they are Unable to catch up, this just leaves a large blue ocean for large corrugated boxes. According to market research, high-volume centralized delivery and products with high requirements on appearance and size are basically monopolized by large and medium-size corrugated cartons. There is also a certain amount of discourse on the price of cartons, because the production of such cartons is inseparable from high speed. Multi-color ink printing machine, thin knife slitting machine, automatic die cutting machine, automatic nailing machine and other fast, efficient, quality-assured automated production equipment, investment in these devices can not be less than a few million RMB, small carton enterprises It is unbearable for a moment. Avoiding the Red Sea and moving toward a deeper and more vast blue ocean, avoiding extensive repetitive investments and taking its own original quality roads are the conscience choices that enable companies to develop into groups. After the recent years of big waves, there have been several large and medium-sized corrugated box manufacturers in Xishan District that have annual sales of more than RMB 50 million. They already have the right to set prices in the industry, but also rush out of the swirl of disorderly competition. The company gradually embarked on the path of sound development, and in recent years updated the main production equipment, so that the product has a higher level of conditions.

Into the micro-watt products to enter and create their own characteristics of miniature corrugated is emerging in recent years - a new type of corrugated cardboard, such as F, N, G-type and so on. Miniature corrugated cardboard has been regarded as the mainstream of the future market for corrugated board packaging because it has the dual effects of better physical properties and printing quality of corrugated board and cardboard.

Miniature corrugated is a non-negligible corrugated market. Although it currently accounts for less than 10% of the entire corrugated market, its high-speed annual growth in the international and domestic markets cannot be discounted. At present, the full adoption of mini-watts in the communications equipment, IT industry, small household appliances, medicine, food, and hardware packaging markets is enough to illustrate this point. Although domestic micro-clay is currently in its infancy, the surface flatness is still not up to the requirement of direct offset printing, but it has been widely used in multi-color printing and printing packaging. As for the lining without printing, it has gradually replaced hardboard paper. After the use of offset white cardboard paper paste as a color package has also been accepted by the market.

Miniature corrugated cardboard boxes require much higher dimensional precision than ordinary corrugated boxes, which is a small corrugated box manufacturer cannot achieve. At the same time, miniature corrugated paper boxes are generally matched with the packaging lines, and the requirements for delivery and delivery are also more demanding. Small corrugated box factories producing ordinary corrugated boxes cannot undertake business. Products and export companies or foreign-funded enterprises supporting, harsh production site acceptance system is also small carton plant can not be achieved. Several companies in Xishan District of Wuxi City began involving small-scale corrugated packaging production and processing two years ago.

Develop one-stop production, strive to maximize profits with multi-color computer programs worth over RMB 1 million to control ink-and-ink printers, thin-knife slotting machines, and ink-printing slotted linkage lines to promote in large-scale carton manufacturers. The company has derived the production process forward to the production of micro-corrugated cardboard, and even the production of micro-corrugated paper is an effective means to fight for the biggest profit.

The development of the technology before the carton, reducing circulation and transportation costs is also a profit digging point for large carton manufacturers. From the base paper to the corrugated paper box, small carton enterprises cannot achieve it. For large-volume standard corrugated cardboard boxes, starting from the base paper Manufacturers of carton boxes can customize non-standard corrugated cardboard sheets according to production requirements, thereby increasing the utilization rate of corrugated cardboard sheets, reducing the amount of waste paper recovered, and reducing the production cost of corrugated cardboard boxes. This is also not achievable by small cartons.

If it is a miniature corrugated box manufacturer, it can also develop in the direction of offset printing. First, it can purchase domestically-made multi-color offset printing equipment and automatic paper-removal equipment, and use the paste-paste method to produce colored corrugated offset mini-corrugated paper packaging boxes. The funds, technologies, processes, and raw materials will be achieved. After certain requirements, we will purchase equipment for direct offset printing of micro-corrugated paper, purchase micro-corrugated paper direct offset production lines, and be involved in the production of mini-corrugated paper direct offset color packaging production.

Take the road of technological transformation and improve labor productivity The promotion of automatic die-cutting machines and micro-corrugated paper direct offset printing equipment is a must-have hardware for the production of color miniature corrugated paper packaging. At present, as the bottleneck of domestic micro-corrugated paper surface smoothness and offset adaptability technology has not yet been broken, it is not realistic to use imported miniature corrugated paper to produce domestic color packaging. Therefore, it is premature to discuss the direct offset printing of miniature corrugated paper here. However, the addition of fully automatic paste machines will increase labor productivity by 3 to 5 times, which can attract attention. At the same time large-format automatic die-cutting machine will also increase labor productivity by 5 to 8 times. Whether to use the stripping function depends on the product structure. If the structure is complex, it is recommended to use the ordinary structure of the outer box production with the function of stripping, it is not necessary to bring the function of stripping, because a large-format automatic die-cutting machine, with a price difference with no stripping function a few 100,000 yuan.

With the increasing cost of labor and the loss of cheap labor, today's increased equipment automation can not only reduce product costs, but also increase product consistency. At the same time, because of the threshold of hardware investment, it is difficult for small carton enterprises to achieve, and it has also become the demarcation line between the carton enterprises Red Sea and Blue Ocean.

Exploring green environmental protection printing, promoting the use of waste paper recycling technology to protect the ecological environment, and promoting the recycling of corrugated paperboard scrap. In the production of corrugated cartons, the average enterprise uses standard-sized corrugated cardboard for processing. Therefore, for corrugated cartons of different specifications, the utilization of corrugated cardboard rarely reaches 90%, but if large-volume corrugated cartons of the same size are produced, Non-standard corrugated paper sheets can be ordered. If the corrugated board production line of the company has customized corrugated board, the utilization rate of corrugated board can be increased by more than 5%. This is a good thing for environmental protection, cost reduction and ecological balance protection. .

Corrugated paper has a wide market in the field of paper and wood substitutes. Currently, the corrugated paper product display rack has been widely promoted. However, due to the assembly method of corrugated paper display racks, there is a certain accuracy requirement for the product's slot size, and the original used roll Knife slotting equipment must be changed to thin knife slitting or semi-automatic, fully automatic die cutting machine. In order to be beautiful, the corrugated paper display surface generally adopts offset printing paste technology, and also has certain requirements for the equipment. At the same time, corrugated paper and office supplies displayed at recent exhibitions related to corrugated paper products are also worthy of attention by corrugated paper manufacturers. Replacing wood with paper and protecting the natural ecological environment will open up a new market territory for corrugated paper processing companies.

At present, China's corrugated paper packaging industry is in a heyday growth period. In recent years, annual growth has maintained a continuous level of 15% to 20%, especially micro-corrugated paper, which is in a period of rapid growth after its start. According to the statistics of the International Corrugated Board Association, China's corrugated board production reached 39.7 billion square meters in 2008, surpassing that of the United States for the first time, and it has become the world's largest producer of corrugated board. In 2009, China's corrugated board production continued to increase to 44 billion square meters, while the United States dropped to 32 billion square meters, and the gap between the output of corrugated paperboard in China and the United States increased to 10 billion square meters. China has truly become a major producer of corrugated board in the world.

Faced with a huge potential market, as large and medium-sized professional corrugated box manufacturers, how to adjust their mid-to-long-term strategic deployment will determine their position in the regional and even national and even international markets. Abandon the low-end market of disorderly competition, find suitable positioning points in the middle-end and high-end markets, and the vast market is waiting for us to develop.

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