Outdoor Beach Chair brings you a wonderful lounge
time at seaside or poolside.The materials synthetic PE rattan,aluminium frame
and waterproof cushion are resistant to difference weather conditions and easy
to maintain.
Outdoor Beach Chair is crafted from rattan wicker
weaved into an aluminium frame. This combination help make this chair durable
and comfortable all at once. The adjustable backrest allows you to adjust to
different positions so that you can relax on the patio or by the pool.
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For outdoor and indoor use
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High quality rattan plait
·
Suitable to all weather conditions
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Easy to maintain
·
Matches any outdoor decor
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Quick to assemble
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Adjustable backrest
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Do not use any abrasive cleaning agents for cleaning
·
Clean the chaise lounge with a damp, soft cloth (you may use a
mild cleaning agent) and wipe it dry afterwards
·
In case of ceaseless heavy rain or during the winter, the
furniture should be stored inside or have a protective cover on it
Outdoor
Beach Chair is ranged in different style: Rattan Chair,Sing Mesh
Chair,Aluminium Powder Coat Chair.Single and double chairs are available for
option.
If
you have any questions, please contact with us directly. Outdoor Sofa Furniture
are produced
by
Golden Eagle Outdoor Furniture With High Quality and Good Appearance. Welcome
you can visit our Factory.For any inquiry,Please send mail directly to us.
Rattan Beach Chair,Sun Lounger Beach Chair,Pool Beach Chair,Chaise Lounger Beach Chair Golden Eagle Outdoor Furniture Co., LTD. , https://www.geoutdoor.com
Features
Maintenance tips
Furniture dealers transform into brand service providers: brands do subtraction, shop to do addition
What is the direction of the dealer? Where is the future of the dealer?
Faced with such problems, many dealers are stunned and overwhelmed, unable to see the direction, and without knowing the future, there is no way to change.
However, Wan Ping, chairman of Hefei Wanjiameiju, said decisively: "The future direction of dealers should be to be a brand service provider." In this way, and doing so, Wanmei Mercure is now the largest company chain in Hefei. The dealers of the operation not only have professional team operation management, but also established their own logistics system and successfully transformed into a regional service provider in Hefei and many furniture brands in Anhui. He has already stepped out of his own pace in the foreword and explored his own path. Such excellent dealers deserve our admiration and are worth learning.
The situation faced by dealers
As a dealer, we must have at least 40% of the gross profit to earn money. If not, it must be impossible. The whole trend of the industry is definitely to cut down more intermediate links. As an intermediate dealer, why do you have a 40% gross profit? This is a very real problem that must be faced.
In his view, the current stage is the competition of the oligopolistic integration, and the reshuffle is the dealer. "The future trend of the store is definitely to cut off the middle of the dealer. The future store is definitely like home appliances. The terminal retail is mainly the store and the manufacturer. The dealers may gradually fade out, and the store will have an oligopoly."
For example, in terms of mode, many factories now have their own self-operated models. Some companies, such as Chivas Regal and Treasures, have gradually formed their own sales models to form their own sales models. In addition, the store has gradually developed its own mode. A few years ago, the scale was not big enough. Some of them were just a separate category. Like the Real Estate, there is a music house, including the moon star and the red star. This hypermarket self-operated model may develop rapidly in the coming years. It is reported that Red Star is already working on this work.
"Red Star is definitely going to expand. So hard to pursue listing is also for expansion. But he also knows that such a large-scale expansion, dealers can not keep up, so it must find a solution to this problem. As early as 2013 Red Star invited people to spend 80 million yuan to develop a star art, just to match its expansion, but later this plan had a problem, did not keep up with the expansion of Red Star, Red Star some of the shop is also serious But they are still adjusting their strategy.
Red Star is now doing an action: Any factory that enters Red Star must build an ERP system that interfaces with Red Star's ERP system. In the future, the system will be perfected, and the store and the factory will be directly docked, and we will no longer need our dealers. At that time, it is the combination of the store and the factory. â€
Therefore, the dealers will not be able to make changes and transformations. It will definitely be reshuffled in the near future. However, efforts and changes in the distribution of this road will not work, because the future is dominated by stores and factories. Now, under heavy containment, we must find a way to coexist with the store and the factory.
Transformation as a brand service provider
Wan Ping believes that this way is to be a brand service provider!
The store can be self-employed, the factory can also be self-employed, they can cut off the intermediate links of the unwanted dealers, but their logistics and branding services still need people to do, because in such a large and so many cities across the country, It is difficult for the store or the factory to establish a logistics that covers the whole country. Even Haier Rishun has not done it yet. Ma’s Ali Group has not yet done it. Which store or factory can do it? Still have to rely on regional logistics and brand services to do.
This is the direction and opportunity for dealers to break through: to be a regional brand service provider.
Wanping suggested that “the dealers should not open a lot of brand stores as before. From now on, it is best to focus on two or three brands and then do chain. After the whole, they have the right to negotiate with the factory and help the factory locally. Be a brand service provider."
In summary, it is the brand to do the subtraction, open the store to do addition.
Originally represented a lot of brand dealers, to organize their own brand, for example, which brand is rich, which brand is able to develop in the long run, which brand is in line with your market layout, etc. Make a judgment, a choice, and then concentrate on doing two or three brands, and make the whole one.
This is the model of Wanjiamei's stay. It started to change constantly two years ago, and now it can see the results. For example, now Chihuashi's agent in Hefei is the largest in Wanjiameiju, with the largest number of stores. It has basically become the brand service provider of Zhihuashi in Anhui Province, and the basic logistics and distribution of Zhihuashi in Anhui Province. It is the beauty of Wanjia.
Of course, these are not easy to do. It is even more difficult for small dealers, but if you don’t do it, don’t change it, you can’t hide from the first day, but you can’t escape the fate of tossing. It is the one that consumes death.
Team logistics is indispensable
So, how do dealers transform into brand service providers? Wanjiameiju does this:
The first one: management systematization
As early as two years ago, Wanping spent 2 million yuan to do ERP system, and also chose the same company that once helped Red Star and actually developed ERP system. Wan Ping said that because there were basically no dealers to do this ERP system at the time, there are not many dealers doing it now. His wife is stupid and stupid. However, the facts prove that Wan Ping’s forward-looking vision and behavior at that time made Wanjia Meiju more competitive and more effective in today’s highly competitive world. From order taking to ordering, to final delivery of goods, all the process or management, no need to do manual or telephone notification as before, so not only the cost of money, time and cost, but also the frequency of errors, and once Errors in operating costs may double. However, ERP system management can not only save time and cost, improve operational efficiency, but also reduce errors and reduce unnecessary losses.
Second: Team professionalism
Wanmei Meiju has realized the chain of the company and has a dedicated team operation.
According to Wanping, the brands of Wanjia are Chihuashi, Qumei, Zuo, etc. Each brand is an independent business department. Each brand has a professional professional manager responsible for marketing, docking with the factory, and giving Their shares. As a chain dealer owner, there are more than a dozen stores, and it is impossible for each one to take care of each store. What should I do? Can only be handed over to a professional team to do professional things. Now there are team dealers who are more capable of going to the market. The husband and wife shop can't do it. Now the shampoo is basically a couple store dealer.
Third: self-built logistics system
Wanjiameiju built a logistics system called Hebang Logistics in Hefei.
The initial self-built logistics is because the conventional logistics companies can't do it. In the cost conditions that the dealers can pay, they can't make money or even lose money. Furniture logistics is very difficult to do, human resources are not available, and the traditional logistics management system also Unable to support. He wants to solve such problems himself.
Nowadays, with the deepening of the reform and the gradual transformation into a brand service provider, Wanjiameiju is not only a self-built logistics system, but a platform for building a service provider. For example, in Anhui, Wanjiameiju communicates and integrates with the top three dealers in each city. Wan Ping said: "What I am doing now is to integrate resources and establish a logistics center. The service target is the dealers in Anhui Province. It is necessary to establish furniture logistics. Of course, we have to do a lot of investment in the early stage."
If, for most dealers, there is no strength and no way to build a platform like Wanjiameiju, then please start with the brand, start the shop and add the law, and gradually move toward the company chain operation. .
In addition, we must build a team and cultivate a team that can fight for it.
In the future, it must be team battles to tap the market.
For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().