Xingjiajia and Zhongshun Jierou cooperate to build a high-end tissue paper omnichannel marketing network

Recently, Xingjiajia (the parent company is Shenzhen Qixing E-Commerce Co., Ltd.) and Zhongshun Jierou reached a strategic cooperation to jointly develop a high-end maternal and child facial tissue market. According to the cooperation agreement, Xingjiajia builds an online and offline omni-channel marketing network for the Lotion series of Zhongshun Jierou, and exclusively deals with the channel laying and after-sales service of Lotion's new generation of facial tissues. The two sides also held in-depth discussions on topics such as channel expansion and big data marketing under the trend of consumption upgrading, and reached broad consensus.

Xingjiajia is the first in the industry to build a cross-border one-stop supply chain, which has facilitated the entry of overseas imported brands into China. It has covered more than 60 countries and regions and introduced more than 2,200 high-quality overseas brands.

The Lotion Lock Water Series Tissue Paper from Zhongshun Jierou is specially developed for four types of skin sensitive groups (babies, ladies, nasal sensitive, colds). It is a moisturizing facial tissue that combines cleansing and skin care functions. This time, Zhongshun Jierou chose to cooperate with Xingjiajia, which is to take advantage of its online and offline channel integration and big data precision marketing.

As the competition for facial tissue brands intensifies, it is especially important to choose marketing channels and strategies that are consistent with brand positioning. At present, Xingjiajia's marketing channels include B2C Mall, online distribution platform, self-operated and cooperative stores, which have formed a comprehensive and three-dimensional marketing network layout, which can fully meet the needs of Zhongshun Jierou's channel expansion. In addition, Xingjiajia's marketing channel is positioned at a high level, and the target users are mostly women with higher quality of life, and the brand positioning of Zhongshun Jierou also has a higher degree of fit.

In addition, Xingjiajia will also explore more data value for Zhongshun Jierou's new generation Lotion series products. Xingjiajia's cloud map big data can comprehensively analyze the sales of the new generation Lotion series products, and build user portraits for its users' purchase behaviors. Later, it can help Zhongshun Jierou to make more achievements in product development, marketing and brand communication. Precise decision making.

The strategic cooperation between Xingjiajia and Zhongshun Jierou will not only help Xingjia to optimize and expand the category, but also help Zhongshun Jierou to further broaden the marketing channels of the Lotion series. I believe that the two sides' complementary advantages will surely achieve a good market response and achieve mutual benefit and win-win results.

Editor in charge: Zheng

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