Internet thinking is being widely used in traditional industries, and has achieved many "legends": Xiaomi, Carved burdock, Huangtaiji pancakes and so on. When the furniture industry collided with the Internet? The founders of Haijuhui, Lu Shui and Li Lei, used the Internet thinking to make furniture industry. They believe that the imported furniture circulation industry is still in a traditional and closed state, and they are using Internet thinking to break the traditional space restrictions, information asymmetry, lack of convenience, high cost and other restrictions, subverting the traditional furniture circulation industry. Haijuhui: Doing a single earning of overseas furniture purchase The idea came from a discussion of the current furniture industry, especially the high-end imported furniture circulation industry two years ago, which eventually collided with the vague concept of purchasing overseas furniture. With the rapid development of the e-commerce sector in recent years, Lushui and Li Lei decided to establish Haijuhui. After nearly nine months of preparation, on April 22 this year, Haijuhui website was launched. In the two months of testing, there have been 30 million intent orders. When the Entrepreneurship State interviewed, Haijuhui had about 10 customers who were talking about specific cooperation, and some customers had already paid the deposit. This gave Lushui and Li Lei great confidence: "This proves that our model is correct, and the volume is not small. Some related cooperation, all of which have appeared in the past two months." Save customers about 50% of the cost Haijuhui's business process is: First, users contact Haijuhui to determine the brand to buy, and Haijuhui quotes accordingly. Of course, if the user needs, Haijuhui will provide users with relevant design and purchase suggestions. In the second step, the user signs the “Overseas Agent Purchase Furniture Contract†with Haijuhui and pays the corresponding amount. According to Li Lei, this is a very thick contract, including funds, services, various information needed, and so on. If the user is worried about the funding problem, he can open a co-management account with Haijuhui, and use the co-management account to open the letter of credit to pay various fees. In the third step, Haijuhui and the foreign specialty store or factory determine the order and pay the advance payment. The factory starts production; the fourth step, after the production of the goods is completed, Haijuhui informs the user of the completion and delivery of the goods, and the user pays the remaining amount according to the contract. Haijuhui will conduct inspections, handle all export procedures and shipping matters. In the fifth step, after the goods arrive in Hong Kong, Haijuhui will complete all customs clearance procedures, settle all expenses, and deliver to the designated address in mainland China. In the process, Haijuhui will charge the user 15% of the total cost of furniture. According to Lu Shui, the retail price of international top brand furniture in the place of origin is between 40-50% of the retail price in China. According to the calculation method provided by Haijuhui website, the price of overseas furniture itself is half cheaper than that of domestic ones, and the various fees such as customs duties, customs value-added tax, Haijuhui purchasing service fee, warehousing and logistics, etc. are offset by tax rebates and discounts. In the end, the user can save nearly half of the cost. The target users of Haijuhui are: a group of users who can use assets of more than 10 million RMB. Lu Shui said that the relatively reliable data for this group is more than 2 million, growing at a rate of 10% per year. Their consumption in furniture is about 1 million to 2 million. Although these people are very rich, saving money is still very attractive to them, because it is not thousands, tens of thousands, but hundreds of thousands or even millions. In addition, users will not spend money if they have more money. This user group has a large house and requires multiple brands of furniture. Designers can provide design, but they can't buy more than one brand; and each brand fights in the country. Haijuhui can give all relevant furniture materials to users online, and make solutions for users, saving them time and energy. Internet silk economy is not applicable to Haijuhui At present, there are only 6 people in Haijuhui's team. In addition to Lushui and Li Lei, there are two website technicians and colleagues in Italy. During the interview, Lu Shui repeatedly stressed that “we use the thinking of the Internet. I need a small team of kepp, and the cost is reduced to a minimum. What we have to do is to reverse the traditional things. The traditional ones Rent a large storefront, do a good job of decoration, hire a lot of people. We may rent the smallest office, even let the staff work at home to improve efficiency, to meet the basic use is OK. In this case, the money saved, all Give it to customers." In addition to the cost savings of about 50% in price, compared with traditional imported furniture operators, Haijuhui is also very prominent in professionalism and multi-branding. Lu Shui has served as the general agent sales director of the Italian Natuzzi brand and the French rochebobois brand. Li Lei, who is currently responsible for the company's marketing and promotion, was the business director of Nokia China's marketing department. Lu Shui said: "We started doing imported furniture almost in China. We have been doing it for 15 years. The accumulated experience tells us that we can provide consumers with relatively perfect choices. This is very important, I can tell you which one It’s really good, which is not good.†He said that for example, the expensive furniture that is advertised in some well-known media is very poor in practical use. The sofa is filled with sponges and the frame is pine, but the factory is in accordance with a certain Fashion brand authorized production. Multi-branding, Li Lei said: "The brands we can buy cover almost all the good imported brands that enter China, and there are even many good brands that are not known to the Chinese. We just take some of the favorite brands of the Chinese people first. On the line." When Entrepreneurship reporters asked about their understanding of Internet thinking, Lu Shui talked: "The furniture industry is too traditional, Internet thinking can break this tradition. In this industry, regardless of information dissemination or experience, the sales price is very large. The proportion of the Internet can be eliminated by the Internet. This is for us to operate through Internet thinking. In the future marketing, Internet thinking emphasizes breaking information imbalance, extensiveness, flexibility, and overthrowing all traditional marketing. Ways, ideas." The target users of Haijuhui are tens of millions of assets, which is different from the Internet reeling economy. Lushui uses mobile phones as an example. If the profit of a mobile phone is 200 yuan, the profit of 10,000 mobile phones is 2 million yuan. Haijuhui users have a high unit price, calculated at a low 500,000 yuan, and the profit per share is 75,000. Lu Shui revealed that he once had a customer spending about 8 million at a time. "The traditional Internet's silk economy is not applicable to me. The Internet economy is about how much the cost per customer has to be reduced. It is necessary to pursue customer stickiness and repeated purchases. These are not applicable to me. Stickiness is needed, but home purchase is not repeated. Sexually, it may be bought only once in a few years. He buys me and has profits." In the process, Lushui talked about other companies that are doing overseas purchasing, still burning money for R&D, promotion and low revenue; From the beginning of the first order, the exchange began to make a profit. It’s just the first step to make a single place to earn a single place. At present, Haijuhui has been talking about cooperative users, all from Baidu's search. Lu Shui stressed: "Our users have more than 10,000 reserves (a list of customers who have accumulated in their previous work, have a record of consumption, have a name, have a phone number, and have an address). At present, one is still useless." He added: "One I haven’t played the money advertisement. Up to now, I have talked about the product and house design. There are about ten users. No one of them is an old customer. They are all unknown. The average customer price is currently 600,000-700,000. Of course, the number of visitors to the Haijuhui website, which was just on the line, was low, but the two founders were not worried. Lushui is very calm: "Do a forum, and hundreds of people are online at the same time, but if we have hundreds of people online, it is incredible. You can't use this kind of thinking to understand the thinking of that consumer group. We are now visiting customers very low, but now I am The customer can't pick it up. What I am afraid of now is that suddenly there are many users, what should I do?" In addition, it is only a website now, but the future is an Internet project. Purchasing is only part of the future plan, not all. Lu Shui said: "Since I can find such high-end users and stick together (in the whole transaction, from communication to final completion, it may take half a year before and after), who said that he can not consume other people? These people The consumption power is obvious. I know where the user's home is, what furniture I bought, and the user and my family. I can't sell other things to them? Can't be a social person with rich people. What?" Pp File,Pp Plastic File,School Pp Plastic File,A4 Pp Plastic File TAISHAN JINRI STATIONERY PLASTIC CO.,LTD , https://www.jinri-folder.com