Personalized Design of Packaging Products in the Information Age (Part Two)

3 In the face of an open world, designers should open up their horizons and look for inspiration for the personalized design of packaging products in all aspects.

Precious cultural monuments, original African wood carvings, mysterious tropical jungles, unique tribal legacy, and so on, are all sources of inspiration for personalized packaging design, display style and personality. The development of science and technology has broadened the horizons of modern people. Through the processing of computers, people can quickly and accurately capture various elements in the microscopic world, the macroscopic world, and many unknown worlds that they could not understand in the past, enabling us to surpass ourselves in science and art. Freedom to create creative potential in the temple. There is important inspiration for broadening the idea of ​​artistic creation and displaying a unique personality style. The feasibility of designing individualized packaging products and the way to achieve them will be considered from the following aspects.

First of all, design is the leader of personalized packaging. With the upgrading of computer-assisted graphic design hardware systems and the development and application of soft programs, the design of graphics and the creativity and drawing of packaging design have been done in a timely manner. Before printing, all packaging design data can be digitized, so the prepress system can be ready for printing in time.

Second, advanced printing technology has become a basic condition for achieving personalized design. With the popularization and popularization of direct plate-making systems and digital printing machines, small-volume, personalized and timely printing is completely achievable.

Third, the capabilities and craftsmanship of container modeling and production systems are the guarantee for individualized packaging design. In terms of packaging container modeling, personalized container design can also be realized. The design of packaging containers is fully digital and paperless. Design various types of inner packaging containers on a computer. Form digital production and processing instructions to realize the timely design of small batch and personalized packaging containers. In the production of packaging containers, computer-aided manufacturing technology can be used to export the data of the designed packaging containers to the corresponding digital molds or product production and production equipment, so as to realize the personalized production of mold products and to ensure the rapid and accurate production of packaging containers. .

The realization ways of individualized design of packaging products mainly include the following three aspects: from the different growth stages of people, individuals can develop personalized packaging product designs. Different stages of human maturity have different personality psychological characteristics. Studying people's development stage and their different psychological requirements will help to give new product personality. From the different consumer levels of society, individuals are developing personalized packaging product designs. The basic components of social formation are individuals and groups. Because of national, regional, cultural and educational factors, individuals and groups form various levels. People at different levels have different consumer needs and consumption patterns and influence each other. Therefore, in the design of new product's personality, we must examine the similarities and differences between them to increase the scope of product adaptation and make certain products become individual identities and group members. The common symbol is to make a certain individual product a symbol of a certain undertaking or achievement, so that a certain personality product not only enables the consumer to obtain material satisfaction, but also receives spiritual compensation and so on. From the packaging function, develop personalized packaging product design. Modern products are developing in the direction of multi-functions and special functions. In addition to focusing on the basic functions of products, individualized new product designs must also pay attention to adding additional functions and special functions to make individual new products different from similar products. specialty.

The diversification of individual styles of packaging design is in fact exactly in line with the requirements of the market for product diversification. With the continuous development of society and the continuous improvement of the level of science and technology, people not only need enormously rich material products, but also need to match them. Spiritual enjoyment. People need their own emotions to be respected, their performances vented, and their feelings communicated. These give designers new issues and new challenges. As a designer, we should bravely face up to the challenges and use our own intelligence to rationalize and personalize the packaging design so that the packaging world will be presented with wonderful powder and individual characteristics.